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RUG-Style

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a user-friendly phone app interface focused on delivering an intuitive and engaging experience. The design process involved extensive user research and iterative prototyping to ensure the interface met the needs and expectations of the target audience.

Key features included clear navigation, accessible design elements, and a visually appealing layout that enhanced usability. Every detail, from button placement to color schemes, was carefully considered to create a seamless interaction flow. This interface not only prioritized functionality but also reflected the brand’s identity, ensuring a consistent and enjoyable user experience.

Story Boards

It's Time for Storytelling

In this project, we used storyboards to visually capture the user’s journey and bring their experiences to life. By illustrating key scenarios and interactions, the storyboards helped convey the context, emotions, and challenges faced by users at different stages of the design process. This approach not only facilitated a deeper understanding of user needs but also provided a shared vision for stakeholders.

The storyboards were instrumental in identifying pain points and opportunities, ensuring that the proposed solutions aligned with real user experiences. They served as a valuable tool for ideation, prototyping, and refining the final design to deliver a meaningful and user-centred outcome.

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Global Futures Lab

Visit the page of this project at the "Global Futures Lab", a series of international workshops that aims to counteract the bias and stereotypes of so-called “Western futures” and foster different futures linked to specific geo-cultural locations.

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